【Content】The presentation will involve a discussion of the roots of CRM from its early days, through its development over the past several decades, to its current state of growth through technology. The impact of the internet and its influence on consumer and business purchasing patterns will be discussed. Finally, we will speculate on the future and how CRM might continue the develop to meet the needs of the modern global marketplace .
【Speaker】IImar Arviko has extensive experience in many different parts of the technology industry. A few highlights include: • Various roles in sales, marketing, business development, and management for over 25 years with both the private and the public sector • Worked for computer companies, consulting firms and professions services firms • Involved in selling a range of products and services including cars, million dollar computer systems professional services • Participated in the growth of companies at the forefront of the e-commerce revolution during the dot com era in the late 90’s and early 2000’s • Has been a part of the evolution of marketing and business development from a completely manual process to the current digital focus on CRM • Procured high value technical resources and services as a project and portfolio manager • This provides him with a unique perspective on Customer Relationship Management from all perspectives that of the service provider as well as the consumer of services.